SRM expands in Europe with Evidence Based Transformation

Senior hires to help financial institutions add value to their bottom line.

SRM (Strategic Resource Management), an independent advisory firm, has expanded its consulting, benchmarking, and data analytics services in Europe.

David Royle joins SRM Europe as Chief Operating Officer and Managing Director of Financial Services Consulting. Prior to joining SRM Europe, David was partner and co-lead of the Grant Thornton Financial Services Business Consulting team. Jehan Sherjan, Pete Bainbridge, Seun Sotuminu, and John Cooper, all previously of Grant Thornton, bring complimentary skills from the Insight and Peer Analysis team and Data Science to form SRM’s Market Insight and Data Analytics Services (MIDAS) practice.

Neil Whittaker, CEO of SRM Europe, stated, “The addition of these individuals provides us with a fully-fledged market insight and data analytics practice, day one. The team brings deep expertise to our firm which will allow us to immediately deliver value to the bottom line of our clients at a time when it is much needed.”

These individuals have received multiple commendations for their client work from both the Management Consultancy Association and the British Banking Authority. Their ‘evidence-based transformation’ methodology is unique in the industry in its application of proprietary benchmarks and data science. This approach provides new insight into clients’ businesses and helps drive fundamental and sustainable change. Key areas of focus include digital and data innovation, customer experience and behaviours, and operational benchmarking.

Brad Downs, Chairman of SRM Europe, commented, “The team’s evidence-based transformation methodology represents a powerful tool that can have a material impact on financial institutions operating in the European market. They also are second to none in understanding how to unlock the value of market data and benchmarks to optimise vendor relationships.”

About SRM

Over the decades, SRM (Strategic Resource Management) has helped more than a thousand financial institutions realise over $3.6 billion in benefits with specialist expertise, market benchmarks, and insights into critical areas, including payments, digital transformation, core processing, and business advisor services. For more information visit and and follow the company @SRMCorp.